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Do I actually need a professional website for my business?

In today’s day and age, owning a website for your business can be extremely helpful for customers and owners alike. A professional website can be used to do many different things, depending on what type of business you have. If you are still wondering “do I need a professional website for my business?” read on to find out more!

This article discusses why a website can be hugely beneficial for your business, and how realistically, it would be a huge mistake to miss out on the opportunity.

Credibility

If you are thinking about starting a business, it is important to do your research before making any decisions. Having a professional website for your company should be one of the first things you consider because it will help establish credibility and trust with potential customers.

Having a great website portrays you as a professional company or entrepreneur. Note the use of the word ‘great’ here. Having a poorly made website that looks outdated, cluttered or generally a mess, will not reap the same benefits as a strategic site.

Having a professional website portrays your business as a reliable and functioning business. It also shows your potential customers that you intend to provide the best possible customer experience as you have invested in something that makes their life easier.

Competition –

General

It is highly likely that your competition already has a website. Evidently, you don’t want your competition to have the upper hand. If you lack something so beneficial that your competition has, your customers will divert to your competition.

Accordingly, if you have a website, consumers are much more likely to buy from you than from another company that does not have an online presence.

Local

Often small business owners think that having a website is pointless if most of their custom is local. However, statistics show that 76% of people search online when looking for a local company. Therefore, without a company website, you could be missing out on local commerce.

Control

You own your website. It is your asset. Unlike social media, your website exhibits your company consistently, upfront and centre. Your website’s existence depends on you, no one else.

If you only promote and sell on social media platforms, you do not have full control. If Instagram were to blacklist or ban your account, you could lose that presence and your audience.

On social media accounts, the algorithms and other factors control what content of your is shown where and to who. With your website, you can choose the exact information you want to show your audience, where you want to show it, and how you want to show it.

Branding

Branding is vital for a successful business and it is much more than just your logo. Efficient branding portrays your company beliefs, values and goals. It helps to strengthen your business and creates clarity, enabling people to become familiar with your business.

A website gives you the opportunity to craft a perfectly curated experience for your potential customers. Through a website you can truly showcase your brand aesthetics, personality and vision in a way that is not possible with other platforms. It presents to your audience your who, what, where how and why.

Reach Greater Audience

One of the biggest benefits of having a professional website is that it is available 24/7, allowing the customer to learn about your products and services on their own time. Moreover, statistics show that 5.07 billion people use the internet. That’s a hell of lot of people!

Even more importantly, a website enables you to get in front of the correct audience. An audience that has the problem(s) that your products and/or services can solve. People with problems logically want to fix their problems. How do they try to fix their problems in the current age? They google it of course! Now, through search engine optimisation, your website can pop up as a solution to their issues.

A more accurate audience can find you through your website and presence on search engines as people are actively searching for what your website gives. Unlike Instagram, where the algorithm could place pictures of your products in front of a misaligned audience (for instance, it could show your new bikini line to horny men looking for women in bikinis, rather than women actually looking to buy a bikini!) On google, you can show up to the people that are searching for your goods directly.

Conclusion

Having a website for your business or brand is an essential part of doing business in today’s modern world. Whether you’re selling products or services, having a professional website can help your business grow by attracting potential clients and building trust with potential customers.

Want Some Help?

With all of the other tasks you need to complete whilst running a business, why not consider hiring a web designer that will get you online and enable you to start reaping the benefits of a professional website as soon as possible?!

Enable FigDrop to remove all the guesswork, blood, sweat, and tears by creating a unique online presence for you that deliversFind out more about FigDrop’s web design services or contact me to start your journey to online success.

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Lucinda thumbs up image

Hey there Honey Bee! I’m Lucinda, Founder and Designer at FIGDROP. 

FIGDROP crafts unique websites and branding that provide businesses with the fuel they need to succeed.

On this blog, you will find posts covering the topics of: web design, running a small business, motivation, branding and inspiration. 

 

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