Introduction

A good domain name is the foundation of your online presence. It should be short, memorable, and easy to spell. But it also needs to be unique and reflect the essence of your business or service. A great domain name can help you attract visitors from search engines like Google, Bing, Yahoo! and others. So if you’re thinking about starting an online store or taking your business to the web, then choosing a domain name is one of the first things you need to do when getting started with designing your website.

Choose an easy-to-read domain name.

Choosing a domain name is one of the most important decisions you’ll make for your new business. The name should be short and easy to remember so that people can easily type it into their web browser or mobile phone. Try to pick words that are easy to spell. It should also be memorable so that people will remember who you are after hearing about your business for the first time.

It’s best if your domain name doesn’t include any hyphens or numbers, as these are difficult for many people to type correctly (especially when using mobile devices). Similarly, underscores and dots have been known to cause problems with some browsers in certain cases; especially when used at the beginning or end of a word. Special characters like ?!?@$%^&*()-/=[]{}?/|\:’ “‘`~ should also generally be avoided because they can cause problems with search engines like Google and Bing by creating ambiguity around where one-word ends and another begins.

Check the availability of your preferred name.

The first thing you need to do after picking a name is to check its availability by using a domain name checker. You can find several online, I recommend checking out Instant Domain Search’s tool. Once you’ve found one that works for you, type in the domain name that you want and see if it’s available.

What to do if your brand and/or preferred name is not available

If your brand or preferred domain name is not available, you could add extra words that are relevant to your industry, for example, “studio”, “shop”, “florist” etc.

If your business is a brick-and-mortar place, you can add the name of your location to your domain name. For example, if you run an accounting firm in downtown Chicago, it would make sense to have a domain name like [accountingfirmchicago.com].

Create a unique, memorable URL that reflects the essence of your business or service.

If your business is primarily online-based or if there isn’t any specific location associated with what you do, then you can come up with something more creative. Think about what makes people want to buy from you. What words can you use that are relevant to your niche? Can you mix the words for what you sell and fun names linked to your niche together? “Woofleads” or “SparkleDentistry” for example.

Choose a keyword-rich domain name.

Choosing a keyword-rich domain name is one of the best ways to ensure that your website will rank well in search engines. Think about it: if you’re searching for “flowers,” do you want to click on “flowersandgifts.com” or “giftsforalloccasions.com”? It’s pretty obvious which one will get more clicks!

Your domain name should be easy to remember and unique enough so that no one else can use it.

A good domain name should be easy to remember, unique, and concise

Your domain name should be something that your customers can easily recall when they’re searching for you online. It should also be unique, no one wants to go through the trouble of remembering something specific if there are other businesses with similar names out there! Finally, it’s important that your domain name isn’t too long or short; ideally, it will fall somewhere between two and seven words (though there are some exceptions).

Conclusion

If you want to succeed in business, it’s important to choose the right domain name. This is the first thing people see when they visit your website, so it must reflect your business and brand. It should be easy to read and memorable, with a keyword-rich URL that reflects what you offer customers. If you follow these tips when choosing a domain name for yourself or your client–and get help from an expert if needed–you’ll be on track towards creating an unforgettable online presence!

Want Some Help?

With all of the other tasks you need to complete whilst running a business, why not consider hiring a web designer that will get you online and enable you to start reaping the benefits of a professional website as soon as possible?!

Enable FigDrop to remove all the guesswork, blood, sweat, and tears by creating a unique online presence for you that delivers. Find out more about FigDrop’s web design services or contact me to start your journey to online success.